Mapping the Art Institute’s Experiences

Scope

One-week team project for I544: Experience Design

Techniques used

Service Blueprint

Customer Journey Map

Mental Model Diagram

My role

Participate in collective research & brainstorm

Affinity Mapping lead

Rendering final deliverables

 
 

Alignment diagrams match a kind of user experience with the value that an organization can provide. They are a broad category of diagrams that include service blueprint, customer experience diagrams, journey maps, and mental model diagrams.

We mapped out the various aspects of experiences at the Art Institute of Chicago, and pulled out insights that each map gave us.

 
 

service blueprint

We mapped out the relationship between a visitor’s experience at the Art Institute of Chicago and what goes on to impact all the things they interact with on their visit.

 
 

Insights

  • We still don’t know much about how curation & operations team work together, and at what stage they hand off.

 
 

experience (journey) Map

We mapped out the experience a person has until they become a customer.

Mental Model Diagrams

We mapped what a visitor might expect from their visit to the Art Institute, and how the museum might meet those needs.

 

Other Projects

 

Lucidchart:

Improving the Template Picker experience

Making small changes to the chartmaking cloud software's interface

in order to make big improvements. (Company project.)