Mapping the Art Institute’s Experiences

Scope

One-week team project for I544: Experience Design

Techniques used

Service Blueprint

Customer Journey Map

Mental Model Diagram

My role

Participate in collective research & brainstorm

Affinity Mapping lead

Rendering final deliverables

 
 

Alignment diagrams match a kind of user experience with the value that an organization can provide. They are a broad category of diagrams that include service blueprint, customer experience diagrams, journey maps, and mental model diagrams.

We mapped out the various aspects of experiences at the Art Institute of Chicago, and pulled out insights that each map gave us.