Project title  

Intro 

Meeting key goals within the company with a large-scale survey of associates about HR functions 

Key words: qualtrics, survey, quantitative research



challenge

We were interested in finding new opportunities to improve the daily work process of HR specialist during hiring, onboarding, and supporting associates. I worked as one of the Researchers / Product Designers on the team.

I was officially part of the Product Design team, but 90% of my role was as a researcher, leading the survey development, analysis, and aligning the scope and results with company goals.



Company goals I helped support:

  • Increasing associate retention

  • Reducing time from application to hiring

  • Create a smoother onboarding experience



The Team

Our team was comprised of:

  • HR stakeholders - our internal “clients”

  • Product Manager

  • Sr. Product Designer Manager

  • Product Designers

  • User Research team members

  • Two different development teams (HR and Bot teams)

I collaborated with all of these members several times a week, and daily with the design team / design manager.



Research, synthesis, and strategy


Discovery

We began with the following problem statement:



I led the following research activities during this project:

  • Survey development, leading to 19,000+ responses

  • Coding the TextIQ functionality of Qualtrics (not AI)

  • Quantitative and qualitative analysis of survey responses

  • Strategic framing of results

  • Shareout of survey results with key stakeholders


initial Survey DEVELOPMENT


expansion of scope

survey launch

synthesis & findings



outcome

Part 1, the problem: How can we streamline the hiring process? 

  • Problem statement: _________________________________________________

  • Due to the nature of in-store retail, there is high turnover in store associates

  • Also, high-level company goal to improve overall hiring process

  • Confirm need for HR chatbot assistant




Part 2, survey development

  • Upper management interest in looking at the entire process - from application to hiring, not just HR associates: FULL PICTURE. 

  • Decided to launch survey for all different roles within company - in-store hourly, managers, HR associates, division roles, corporate associates, etc. 

  • GOAL of survey: What is associates’ relationship with the HR process - application to hiring? 




Part 3, expansion of scope: 

As projects often do, we had to expand the scope of the survey to include questions about clock-in and related functions.

  • Decided to look at add HR clock-in in type of functions into scope of survey

  • Because issues with clocking in system is also an ongoing problem; could cooperate between two dev teams. 




Part 4: Survey launches

  • Survey launches with 12 questions; open for 3 weeks for initial responses, but open for rolling responses.

  • 20,000 responses after 3 weeks




Part 5: Analysis 

  • Analysis begins!

  • Expected tasks -

  • high frustration with clock-in system

  • decided to forward this urgency to clock team




Part 6: Impact

 

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